Cramo: rental-related services across Europe


Founded in 1953 and headquartered in Helsinki, Finland, Cramo has evolved into a prominent provider of equipment rental and rental-related services across Europe. With a presence in over 11 countries, Cramo offers a wide range of construction machinery, equipment, and modular space solutions to various industries.


Cramo faced several challenges in aligning its operations with sustainability goals and optimizing efficiency:

Environmental Impact: The construction industry is known for its significant environmental footprint, including emissions, waste generation, and resource consumption. Cramo aimed to reduce its environmental impact and promote sustainable practices throughout its value chain.

Operational Efficiency: With a diverse portfolio of rental equipment and services, ensuring operational efficiency and effective resource utilization posed a challenge. Cramo sought to streamline processes, enhance fleet management, and optimize logistics to improve overall efficiency.

Customer Expectations: Increasingly, customers demand sustainable solutions and value-added services. Cramo needed to meet these evolving expectations while maintaining competitiveness and profitability.


Cramo implemented a range of strategies to address these challenges and drive sustainability and efficiency:

  • Sustainable Fleet Management: Cramo invested in modern, energy-efficient equipment and machinery, reducing emissions and resource consumption. The company also adopted telematics and IoT technologies for real-time monitoring of equipment usage and performance, enabling proactive maintenance and optimization.
  • Circular Economy Initiatives: Cramo embraced the principles of the circular economy by extending the lifespan of its equipment through refurbishment, repair, and remanufacturing. By maximizing asset utilization and minimizing waste, Cramo reduced its environmental footprint and promoted resource efficiency.
  • Eco-friendly Solutions: Cramo introduced a range of eco-friendly rental solutions, such as modular buildings with sustainable materials, energy-efficient lighting systems, and hybrid-powered equipment. These solutions not only minimized environmental impact but also provided cost savings for customers.
  • Digital Transformation: Leveraging digital technologies, Cramo implemented advanced rental management systems, enabling seamless booking, tracking, and billing processes. Digitalization improved operational efficiency, enhanced customer experience, and facilitated data-driven decision-making.

Automaticity's Contribution to Cramo:

The Challenge:

Cramo, in its pursuit of operational efficiency and innovation, identified the need to streamline its API management processes. Manual deployment procedures and inadequate regression testing led to inefficiencies and delays in software updates, hindering Cramo’s ability to respond swiftly to market demands. The company sought a robust automation solution to address these challenges and optimize its API lifecycle management.

Automaticity's Solution:

Automaticity embarked on a comprehensive automation initiative, centered on automating API deployments and regression testing. Key components of Automaticity’s solution included:

  • Automated API Deployment Pipelines: Automaticity developed automated deployment pipelines from scratch, leveraging industry-leading DevOps practices and tools. These pipelines facilitated seamless and standardized deployment of API changes across Cramo’s IT infrastructure, eliminating manual errors and accelerating time-to-market for software updates.
  • Regression Testing Framework: Automaticity created a regression testing framework tailored to Cramo’s API ecosystem. This framework encompassed automated tests for critical API functionalities, ensuring comprehensive test coverage and early detection of regressions. By integrating regression tests into the deployment pipelines, Automaticity enabled automated validation of API changes, mitigating the risk of unintended consequences.
  • Role of Automation Lead: Automaticity assumed the role of automation lead in the project, providing strategic direction and technical expertise throughout the implementation process. The automation lead collaborated closely with Cramo’s IT team, defining automation goals, designing solution architecture, and overseeing the execution of automation initiatives.

Key Achievements:

Automaticity’s collaboration with Cramo yielded significant achievements, including:

  • Efficiency Gains: The automated API deployment pipelines streamlined Cramo’s software release process, reducing deployment times and enhancing operational efficiency. By automating repetitive tasks and standardizing deployment procedures, Cramo realized substantial time and cost savings.
  • Enhanced Quality Assurance: The regression testing framework bolstered Cramo’s quality assurance efforts, enabling rigorous validation of API changes against predefined acceptance criteria. Automated regression tests provided timely feedback on software changes, ensuring the stability and reliability of Cramo’s API ecosystem.
  • Risk Mitigation: Automaticity’s automation solutions mitigated the risk of production incidents and downtime associated with manual deployments and inadequate testing. By detecting and addressing potential issues early in the development lifecycle, Cramo minimized business disruptions and maintained a high level of service availability.
  • Empowered IT Team: Through knowledge transfer and skills development initiatives, Automaticity empowered Cramo’s IT team to take ownership of the automated API management processes. Training sessions and workshops facilitated the transfer of automation best practices, enabling Cramo’s team to leverage and expand upon the automation infrastructure independently.


Automaticity’s partnership with Cramo exemplifies the transformative impact of automation on API management and software delivery processes. By automating API deployments, implementing comprehensive regression testing, and assuming the role of automation lead, Automaticity enabled Cramo to enhance efficiency, ensure quality, and mitigate risks in its software development lifecycle. Moving forward, Automaticity remains committed to supporting Cramo’s automation journey and driving continuous improvement in its IT operations.